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The Lowdown with Ground Wellbeing

18 November 2022

Could you tell us a bit about Ground and the philosophy behind the brand? 

Ground was greatly inspired by plants and the natural apothecary that surrounds us in nature. Essential oils are precise wellbeing messages for our body that our biology instantly recognises and assimilates. By engaging the power of scent and memory, we can learn rituals that slow us down and take us into a relaxed state of ‘rest and digest’ our body’s own healing mode.

Can you tell us the story of Ground and how it began?

I have been a Holistic Therapist for 25 years and have always believed in the magic of aromatherapy and the power of touch through massage and acupressure. In lockdown, my work dried up and all went quiet; it was then I got brave and with the support of my husband, decided to develop my own wellbeing brand. It was a beautiful freedom to develop products and design packaging to the beat of my own drum. My goal was to build a sustainable offering that serves and includes children, and those with compromised health (cancer) and address menopause. It is an absolute privilege to partner with some of the most stunning partners who align with our vision and mission. 

How are your products made and what makes them unique?

We start by sourcing the most therapeutic essential oils, for our sleep range we source our lavender from high altitude mountains in Provence, as it is known to have the most sedative properties. We then blend into our base carrier oils including Jojoba, Calendula and Camellia to nourish and soothe the skin. All of this is done in our workshop in Cork where we hand pour into our spa bottles and retail bottles. They are then hand labelled and boxed and shipped to the finest spas in Ireland and onto our exclusive retail partners.

How can people expect to feel from having a Ground Treatment?

Connected back to the source. All our treatments are designed to cleanse out pent-up stressors in the body and assist the body and mind into a state of relaxation, with the intention of moving the body's system into a state of rest and digest, and to connect deeply with the body. 

Click here to find out more about Ground or pop in to Curated to take a look at our new collection of Ground products.

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